Achieve North West: Change can be made with the right support

Achieve North West Connect (ANWC) is a wholly owned subsidiary of Career Connect. As a company who tailors their work to the needs of their clients, they needed a creative agency who could tailor their website to the needs of their brand. The new website had to be fresh and contemporary, whilst still attractive to a corporate user-base. With no major brand assets available, it was important that we developed a visual identity for the site that was sympathetic to the logo but not outdated. We came up with a new design and build with the appropriate architecture that not only serves the ANW digital agenda, but also is streamlined with the Career Connect website architecture. This way the user can navigate through both websites without getting lost in the journey.

Anthony Walker Foundation: A positive, lasting legacy

The Anthony Walker Foundation was established in 2006 after the racially motivated murder of Anthony, just outside Liverpool. The site was poor and tired, with images not loading correctly and an aesthetic that had lost its touch. Knowing the foundation’s interest and positive utilisation of sport and street art, we developed a visual narrative for the website that was both corporate enough for commissioners and youthful enough for young people. With themes of black, white and red along with monotone photography and thick typefaces, we crafted an appropriate aesthetic that would both inspire the foundation’s community and strategically convert them. The new website we developed for the foundation has a fresh visual narrative and tactical conversion areas.

Shared Lives Plus: Sharing really is caring

Branded User interface: The website was very text heavy, with clashing vivid colours and a lack of design structure. As well as this, there was no sense of brand and the website had a very corporate aesthetic which contrasted with the nature of the charity. Multiple members dashboard: Part of their promise as an organisation is a membership that includes access to the online portal. The portal is a dashboard interface that facilitates resource downloads and a private members forum. Member on-boarding with a CRM integration: We designed a way of having members journey through the recruitment form area of the site through to the membership payment area. Scheme profile platform: SLP needed the ability for schemes to build their own profile and deploy it to the live site. Schemes can now upload content, choose what level of support they offer, and pin their location on SLP’s UK reach map.

Shared Lives Plus: Supporting young care leavers

Shared Lives Plus wanted to know how to communicate to a young 16+ audience their options for leaving care. We created a fairly quick moving animation that relates to a younger audience in its appearance and tone, but also identifies the quality of SLP’s offering to their more corporate stakeholder audience. The use of a young person for voiceover instantly makes it clear who the target audience is and makes it more relatable. The animation emphasises the difficulties of going it alone after leaving care, and showcases the rewards of getting the support you need. The animation is a success and is being used to explain and facilitate discussions in the day to day promotion of SLP’s care leaver activity.

Shared Lives Plus: Support for those who need it most

Shared Lives Plus wanted to communicate their ongoing support for Domestic Abuse survivors in a positive and reassuring way, without delving too deeply into sensitive or distressing topics. For this project we worked closely with a domestic abuse survivor to help craft a positive message of recovery that can be achieved with Shared Lives Plus. It was important that we connected to the needs of the domestic abuse survivor, and depicted in the animation some of the day to day things they would appreciate more than most. We created an explainer animation with a positive soundtrack, vibrant colour palette and high-level messaging around the themes of recovery rather than abuse.

Shared Lives Plus: Building a kinder, stronger society

Meg has found her voice and is encouraging others to find theirs. But life has not always been like this. She experienced a traumatic childhood and spent many years in and out of hospital, resulting in a lengthy, four-and-a-half-year stay at a specialist mental unit.

We crafted a heart felt film to tell this wonderfully triumphant story.

Shared Lives Plus: Blending emotion with practicality

Shared Lives Plus were yet to produce a high production value short film that told the heart warming story of Shared Lives Carers. The new film had to show off the warm and welcoming nature of the charity whilst dismantling the awkward and uncomfortable stereotypes that are sometimes associated with care work. We partnered with Birmingham City Council to identify the appropriate families and carers that would bring the story home. We developed a list of shots that we wanted to include that would involve the look and feel of family home living. We opted for a hand-held camera approach, capturing the rough and ready living of the carers, and this slightly less coordinated shooting allowed for a more authentic representation of their everyday lives. The result was a film that is both emotive and practical, depicting the everyday lives of carers from a more intimate perspective.

Career Connect: Exploding brand across a fresh digital landscape

Career Connect’s previous website was out of date both aesthetically and functionally. The home page only consisted of an image, a call to action, and a Twitter feed. We came to the conclusion that Career Connect needed a functionally minded website that serves the practical ‘business as usual’ needs of the charity. On top of that, there was the charity client base that also needed to be considered. An SEO migration piece was also included. We decided to take the bones of the brand and renew it with freedom and movement into a purpose-built, brand-led website, implementing our research into modern UI design features. Due to this new design, the staff at Career Connect have felt empowered to share their website with surrounding stakeholders.

Shared Lives Plus: Our lives get better when they’re shared

The team here at Design Integrity helped Shared Lives Plus develop their brand identity by softening the typeface on their website, introducing curves instead of sharp edges and straight lines, and introduced a colour palette that can be dialled up for more lively advertorial content or dialled down for more corporate commissioner-facing content. We built a brand for a network that believes in the idea of people sharing lives as a way of transformation. The ‘plus’ in their name is now visually portrayed in their new brand mark and is a vital ingredient when it comes to communicating network, extra support, additional options and the themes of elevating lives. The plus played an important part in our creative direction.