The world is fast moving. The millennial age has brought us smart engineering technologies and global digital products with subscription model platforms. We’re passionate about transforming legacy engineering corporations into modern, digital friendly brands. And we’re passionate about making millennial digital product brands feel more helpful, human and approachable.
Mersey Eco Grants: Making homes eco-friendly
Mersey Eco Grant’s original website was a very generic WordPress site with low resolution images and very few conversion tactics. There was also a distinct lack of signposting and calls to action. The design also left something to be desired, and needed refreshing with a contemporary edge. We wanted to continue the visual narrative of the brand into the website, therefore making it coherent and consistent, resulting in a well-rounded customer experience as well as building trust in the user’s subconscious. We developed tactical areas of the site for conversion and focused on funnelling these users to these conversion areas. Items like inquiry forms, sign-up forms and chatbots increase user engagement. The result was a brand-led website with conversion tactics that integrate with the company’s CRM.
Pure Transfer: Disruption in the market
We helped Pure Transfer create eye-catching branded visuals for their website. The main areas for improvement with the photography on Pure Transfer’s website were the low resolution and the lack of creative approach. There was also no sense of brand in their use of photography. To overcome this issue, we conducted a new product photography shoot with one of our excellent photography partners, Antonio Franco. We shot each product in isolation as a still life piece, then in post we created the impression that the product was lifted off the floor, adding the gradient back-drop and drop-shadow. The photography has caused quite the disruption in the market, especially when used in LinkedIn activity. There is a visible boost in engagement thanks to this new photography, compared to before.
Sharp Engineering: A clean-cut, perfectionist approach
Sharp Engineering was in desperate need of a brand identity. Its current identity lacked professionalism and authenticity. The re-brand needed to be something that connected with a younger generation, to inspire new staff as well as connect to a corporate client base. We sat down with Sharp Engineering to journey through a tone of voice workshop so we could really understand what makes them unique. We discovered that it was a perfectionist mentality that had played a major role in their success as an organisation, so we used this as our direction to craft a clean cut identity that would leave no room for irrelevance. Design Integrity gave Sharp Engineering a fresh brand identity. We provided them with a brand tool-kit and a tone of voice pack that steers the direction of Sharp Engineering’s visual expression in the market.
Mersey Eco Grants: Making homes greener
Mersey Eco Grants came to Design Integrity as they needed our help developing their brand. We conducted a Tone Of Voice workshop with MEG to really identify their motivations, underlying cause, and how they wanted to be positioned. It became evident to us all that the brand identified more with Tesla’s industrial eco-friendly positioning than a more lo-fi, rustic eco-friendly message. It was also clear that the brand wanted to express their passion for leadership and the pioneering spirit of the company. Our solution was to develop a directional brand that moves. We provided Mersey Eco Grants with a brand toolkit and tone of voice guidelines pack to go with it, along with a strong authority in its message, which is both pioneering and comforting.
Pure Transfer: The biotech industry just got sexy
We started our approach with a collaborative Tone Of Voice workshop. What we found was a lively personality full of sarcasm, humour and fun, and this gave us our direction. It was important for the client to create a narrative of trust and reliability, as well as purity and cleanliness. One way in which we did this was graphically, introducing ice blues and crisp edges. We also did it tonally, with the strap-line ‘products you can introduce to your mum’ to create that relatability and personal relationship with the customer. We also decided to be ironic with the photography, making the products appear sexy and tempting. We wanted to craft a lively brand full of energy and movement. Design Integrity provided Pure Transfer Brand with a distinctive tone of voice, visual identity, fresh considered photography and a full social media and digital brand roll-out.