Why have we called this service ‘brand equity’ and not ‘brand identity’ or ‘branding’? Because we understand that lying beneath our creative activity is a shrewd business agenda to see customers attracted and retained.
Brand Equity is how a customer perceives a brand, and the value of that perception to the organisation. We’re essentially building mental and emotional equity with customers and the world around us. We then want to leverage that equity into sales, subscriptions, follows, likes and shares etc. Our mission is to help you achieve this through actively targeting two things: Being visible and being memorable. When we achieve these two pillars of strategy within our brand work, together we’ll grow long lasting customer buy-in.