India’s new and upcoming architect Kai Design Studios needed the correct brand to launch their company. With an appetite for modern design in a culturally traditional environment, Kai Design Studio’s needed a brand to be both relevant and respectful. It was important we developed a brand that had energy and charisma yet still paid homage to its cultural roots.
It was paramount to us that we didn’t just design a new logo, but much more progressively we wanted to craft a visual language. At Design Integrity we feel crafting this language is vital to developing strong communications with the wider world. There is more to a brands identity than the logo. If you can craft an identity system, you give your brand more room to express itself beyond the logo. We developed a logo that dials up into a pattern. This pattern brings to life the themes of structure and design.